I write on an iMac, a MacBook, an iPad or an iPhone. In other words, I'm all Apple all the time--and all because in the mid-eighties Apple offered sweet deals for educators on their newly launched line of computers for the computer illiterate. Suddenly hordes of liberal arts types, who thought we'd never go near anything as mysterious and intimidating as a computer, were carpooling to the Ed Center to purchase our very own high-tech gadgets. As they say, the rest is history. I can't tell you, because I've lost count, how many subsequent iterations of these devices I've purchased.
The point is ... Apple made a smart move. Not only did they get the jump on the educator market, but those educators (as Apple well knew) had a captive sphere of influence with the students in their classrooms, and Apple got a good head start on that market as well.
Now, we learn that the National Rifle Association is pushing its agenda by providing grants to high schools to promote "shooting sports," thus apparently stoking the supply of future customers for the gun manufacturers the NRA represents. This is nothing new. Started in 1992, the program is funded by local Friends of NRA chapters. Half the proceeds go to local grants and the other half, to the national organization.
From 2010 through 2016, about 500 schools received more than $7.3 million under the program. Broward County, Florida, the home of Marjory Stoneman Douglas High School, where the latest school massacre occurred, has announced that it will no longer accept NRA money. The alleged shooter had been on a school rifle team that received NRA funding.
Other schools are poised to follow suit. Be proactive. Does your local school district still accept NRA money? Are you okay with that?
The point is ... Apple made a smart move. Not only did they get the jump on the educator market, but those educators (as Apple well knew) had a captive sphere of influence with the students in their classrooms, and Apple got a good head start on that market as well.
Now, we learn that the National Rifle Association is pushing its agenda by providing grants to high schools to promote "shooting sports," thus apparently stoking the supply of future customers for the gun manufacturers the NRA represents. This is nothing new. Started in 1992, the program is funded by local Friends of NRA chapters. Half the proceeds go to local grants and the other half, to the national organization.
From 2010 through 2016, about 500 schools received more than $7.3 million under the program. Broward County, Florida, the home of Marjory Stoneman Douglas High School, where the latest school massacre occurred, has announced that it will no longer accept NRA money. The alleged shooter had been on a school rifle team that received NRA funding.
Other schools are poised to follow suit. Be proactive. Does your local school district still accept NRA money? Are you okay with that?
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